Introduction

LinkedIn used to feel like one of those accounts that everyone had but no one used. LinkedIn has grown by leaps and bounds since its inauspicious beginning.

While social media platforms, in general, aren't doing their part to generate leads, LinkedIn is an exception. Unlike the others, it is mostly used by professionals, and it is now one of the fastest-growing networks in the world.

LinkedIn, for one thing, offers a conversion rate that e-commerce professionals regard as promising if you do your marketing correctly. B2B marketers have taken notice and recognised the importance of a LinkedIn marketing strategy and now B2B businesses are too.

It's been quite a journey from also-ran to huge growth in terms of both users and business-friendly features on the platform. Marketers now have more traction to boost their ROI, as well as a variety of LinkedIn strategies to consider. As a result, it's clear that LinkedIn marketing is almost mandatory for B2B businesses. In this article, we'll discuss five advanced tips that can help you leverage the platform better.

5 LinkedIn Tips for B2B Businesses

1. Identify highly specific customers and connections

In the world of digital advertising, LinkedIn's targeting is unparalleled." Small businesses can target the exact industry, company size, and job role [of the people] they know would buy their product or service. For example, if you are selling web design services as we do at StarBox Technologies to small businesses in Nigeria, you can limit your advertising campaigns to only showing to businesses with fewer than 100 employees based in Nigeria - and within that grouping, only to executives with CEO or founder titles.

Native Advertising: Sponsored Content with LinkedIn (LinkedIn)

2. Make use of sponsored updates

With sponsored updates, businesses pay to have their posts appear on a LinkedIn user's feed. This 'pay-per-click' or 'pay-per-1,000' impression feature provides demographics similar to other social platforms (location, gender, and age), but the ability to customise based on the company name, job title and job function, skills, schools, and groups is a key differentiator.

Users can target relevant industries without competing with irrelevant companies and messages. With a strong call to action, a sponsored update can be an excellent way to promote thought-leadership content useful primarily to the targeted audience. People no longer want to see pure advertising; instead, they want something useful for free. If the content is compelling enough, it will generate sales leads.

We understand that managing a LinkedIn page might be overwhelming or time-consuming. Need help managing your LinkedIn Page? Reach out to us at hello@starboxtech.com let's help take your business global

Modernize security and defend against threats with Microsoft 365 (starboxtech)

3. Share high-quality content

Good content can be highly targeted and should achieve two objectives. It should first teach others how to solve a problem or do their job better, and then it should establish you as a thought leader in that space. For example, at StarBox Technologies we help businesses of all sizes seamlessly transition into the cloud environment using Microsoft 365, so we share quality content about its efficiency and benefits. If you provide real value, each aspect will naturally lead to more business. It's basic psychology with real results.

Starbox LinkedIn Page (starboxtech)

4. Make your company page a priority

It's also critical to keep your brand's presence up to date and consistent, with its own company profile page." This page's imagery, colours, and content should be consistent with your website and any other social media profiles the company has. The page should be updated on a regular basis so that the brand appears to be active and in operation. We've all come across a company's social media profile that is only updated once a month or, worse, hasn't been updated in months. Creating a LinkedIn presence and then failing to maintain it is worse than not having one at all.

What is the Hard Sell and How to Implement It (GMass)

5. Steer clear of hard sells.

Treat LinkedIn as you would any other form of marketing, and stay up to date on the latest trends." People dislike being interrupted, so try your hardest to be 'discovered' on LinkedIn. Learn about content marketing and inbound marketing, and then apply these techniques to this network. “There are a lot of people on LinkedIn who act like hard-sell 1980s sales reps, so don't be one of them." - Nikki Hammett, NashTech Ltd.'s global marketing manager.

Closing

If we had to summarise what a company's LinkedIn marketing strategy has in common with other successful companies, you are probably familiar with the generic advice. Your true north is quality content, adding value and utilizing professional advertising services like ours. To thrive on this powerful platform, follow the five tips outlined below.

1. Identify highly specific customers and connections.

2. Make use of sponsored updates.

3. Share high-quality content

4. Make your company page a priority.

5. Steer clear of hard sells.

We understand that managing a LinkedIn Page might be overwhelming or time-consuming. Need help managing your Linkedin Page? Reach out to us let's take your business global