Introduction

Most businesses nowadays have a website because it allows them to reach a larger audience. However, you don't just create a business website and call it a day because you want to make sure it's working for you. You should regularly monitor your website to ensure that you are making the necessary changes to keep it working in your favour.

A website is an ever-evolving advertising tool. It is always evolving and changing to meet the needs of your business. So, if you're not scrutinising your website, it's easy to lose sight of what works and what doesn't. But when used appropriately, your business website could be an extremely effective marketing tool. A good website can help you establish a strong online presence as part of your branding and marketing plan. Here are the characteristics your business website should have to be successful.

5 Characteristics of a Profitable Business Website

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1. Quick Loading Time

The most common criticism from website visitors is that they take too long to load. PageSpeed Insights is a good place to determine your website load speed, You can then use the chart above to check how much traffic it's probably costing you.

Bounces are something you'll want to prevent at all costs because you want visitors to stay on your website long enough to decide to purchase, so you need to look for ways to speed up your site. The first thing to look at is the content. If your site has too much content like large image files to display or load - this may be slowing down your site. Try categorizing it and displaying only what is important to the visitor.

“Shop Now” Call to Acton on The Skin Workshop Website - The Skin Workshop

2. Call to Action

Your website must perform an adequate job of promoting the various items or services you provide. If someone visits your website, you want them to leave knowing what you have to offer. You want to induce a sense of urgency in your customers so that they act quickly.

To accomplish this, you must supply people with the information they seek while also presenting it in a way that establishes you as a reputable source. Customers must trust you to feel comfortable taking the action you want them to do.

You could also add calls to action on your landing page that direct visitors to the page where you're selling a certain product or service. This may be a button, a link, or whatever is appropriate for your website. An excellent example is presented above, we added the Shop Now button to the hero section of The Skin Workshop Website.

Do you need help creating a profitable website for your business? We’re here to help. Reach out to us at hello@starboxtech.com today!

The Skin Workshop Navigation Menu - The Skin Workshop

3. Ease of Use and Access

Your website should be simple to use and responsive. The simpler it is, the more likely it is to be used. People want to locate what they're looking for as quickly as possible on any device, thus it must be both user-friendly and mobile-friendly. You want to get them to your site's homepage as soon as possible because that's where the most vital information for them is.

Every profitable website that users visit provides smooth navigation and an easy-to-use interface with streamlined navigation options. The navigation should be simple and quick. If you want to provide a convenient user experience then keeping menu items to a minimum can be a particularly sensible solution.

Contact Information on Madora Africa Website - Madora Africa

4. Contact information and location

Your customers will not chase your business down. So you need you to make it easy for them to engage by providing many points of contact like a phone, email, social media, or an easy-to-use contact form. A Google map to show the location of a physical business would also be an interesting addition, but above all make sure that this information is easily accessible on a contact page, if not on every page of your website.

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5. Search Engine Optimization

It is not enough to create a visually appealing and user-friendly website. It must generate traffic. Otherwise, all of your design, UX, and content creation efforts will be for nothing.

A good business website should be optimized for search engines. It should be easily found by search engines else y our website will not rank well in search engines. And as a result, you will get very little organic traffic.

“If it isn’t on Google, it doesn’t exist.” ― Jimmy Wales, Wikipedia co-founder. An SEO-optimized website will increase your exposure to target potential buyers. By making your website SEO-friendly, you will increase the visibility of your website and the likelihood of making a sale.

Closing

When consumers look into your company, the first thing they see is your business website. If they wish to learn more about your business, this is what they will engage with the most, thus it must be done correctly. Otherwise, you risk losing a large number of potential consumers before they have an opportunity to see what you have to offer.

Do you need help creating a profitable website for your business? We’re here to help. Get in touch with us today!